The House of Beauty

by Harriett Quick

Housed in a Knightsbridge townhouse decorated with vintage furniture and antiques, Italian luxury loungewear brand Rosamosario opens its first boutique.

The intimate, atmospheric space offers a showcase for the ready to wear collection of exquisite handmade pieces and a by appointment salon for couture and bridal services.

I have been working between London and Milan for many years and opening a store is a triumph. For me, one of the greatest pleasures of being a designer is meeting clients.

CARLOTTA DANTI

 

The young designer became fascinated with the language of feminine grace, the craft of embroidery and ‘flou’, and she set about creating a collection that would speak in the universal language of seduction. Danti now collaborates with a host of celebrities including Madonna, Beyonce, Lady Gaga and Rihanna on couture ‘performance’ pieces handmade by seamstresses in the Milan studio.

 

…the beauty of Italian heritage

The boutique, located at 18, Milner Street, is composed of three rooms. The décor takes its cue from the theatre of traditional Italian reception rooms with the main salon featuring blossom pink satin upholstered Gio Ponti seating and 18th century Murano glass chandeliers strewn with flower bouquets. The windows are ‘dressed’ with grand satin swags and French lace trimmed chiffon curtains that echo the intricate lingerie detailing.

A sense of theatricality pervades. In the bridal salon, gold upholstery, late Baroque bronze chandeliers and Arras hunting tapestries provide a seductive backdrop for personal appointments. Rosamosario’s marabou trimmed capes; corsets, camisoles and bias cut silk satin peignoir gowns offer up the finest bridal wardrobe.

from a small bud, a great beauty

The third room, named the ‘influencer’ area is a dressing room propped with a giant portrait of Rihanna in a sheer Rosamosario ruffled slip dress clutching a baby. The image, by Terry Richardson, is one of Danti’s favourites. Her designs are regularly featured in Vogue, W, Vanity Fair and Harpers Bazaar lensed by photographers including Mert and Marcus, Juergen Teller and Patrick Demarchelier. From a small bud, a great beauty has grown in Rosamosario.

“As a designer my role is to craft clothes that ignite fantasy and make pieces to be worn and cherished over time. Now, that fantasy is ever more tangible with the opening of my first boutique,” says Danti.

VISIT THE BOUTIQUE AT:

18 Milner Street, Knightsbridge SW3 2PU, LONDON UK

Related articles.

DIRECTOR’S CUT – Emma Stone

DIRECTOR’S CUT – Emma Stone

THE OSCARS NOMINATION – L.A. 2019

GIGI HADID & Sebastian Faena X Rosamosario

GIGI HADID & Sebastian Faena X Rosamosario

THE OSCARS NOMINATION – L.A. 2019

Paolo Roversi x Rosamosario “The Light is Life”

Paolo Roversi x Rosamosario “The Light is Life”
On a bright winter afternoon in Burbank, California, a woman named Phyllis was on her front lawn, trying to control five of her 15 dogs. As always, she was dressed in haute leisure wear—in this case, a voluminous floral-print caftan. Her red hair was carefully styled in a bouffant bob, and her lips painted a [...]

Yorgos Lanthimos X Rosamosario

Yorgos Lanthimos X Rosamosario

Emma Stone in DIRECTOR’S CUT Directed and Photographed by Yorgos Lanthimos Styled by Sara Moonves                                                                                  […]

Mario x Rosamosario “The king of sexy luxe”

Mario x Rosamosario  “The king of sexy luxe”

Testino, is considered a king in the fashion world for his work that elevates luxury to the highest 

Rosamosario by Inez & Vinoodh

Rosamosario by Inez & Vinoodh

Inez & Vinoodh are the Dutch photography duo that have been creating memorable works in the fashion industry for over 25 years. Their work is instantly recognizable for portraying striking images of their subjects. They have an amazing history of working closely with big name fashion designers, musicians and other creatives to produce not only photographs but music […]

The Striking fashion imagery of Craig McDean X Rosamosario

The Striking fashion imagery of Craig McDean X Rosamosario

Mcdean, started out his career assisting legendary photographer, Nick Knight. He has since become an influential photographer in his own right by gathering a large portfolio of beautiful fashion campaigns and celebrity portraits.  We love his 2007 shoot with W MAG ‘Pearls to die for’. The seductive yet strong photos show the model wearing high waisted Rosamosario lingerie. Intensely alluring, we […]

“New-gen'”Josh Olins x Rosamosario

“New-gen'”Josh Olins x Rosamosario

British photographer, Josh Olins, creates photographs that beautifully evoke elegance and drama. His work has been in a number of high-profile fashion publications across the globe. He has an obvious talent for the composition of his shots and a keen eye for beauty. This is clearly shown with in his work and has him considered one of the top ‘new-gen’ […]

The Cinematic Jacques Olivar x Rosamosario

The Cinematic Jacques Olivar x Rosamosario

A master of seductive imagery and the king of storytelling; we love Moroccan born photographer Jaques Olivar. His striking style enables him to capture bold images and portray a surreal story that pulls you in with fascination to his artistry. He has been creating memorable images of Rosamosario product, with Marie Claire Italia, since 2009 in the striking […]

“Subdued, classical & elegant” Patrick Dermarchelier x Rosamosario

“Subdued, classical & elegant” Patrick Dermarchelier x Rosamosario

An icon in his own right, Demarchelier has shot everyone who is anyone in his career spanning 40 years. The French photographer, has a distinctive style that encapsulates the essence of his subjects in a uniquely, beautiful perspective. After being gifted a camera on his 17th birthday, Demarchelier fell in love with the art of photography and has […]

The pioneering of fashion photography, iconic Peter Lindbergh!

The pioneering of fashion photography, iconic Peter Lindbergh!

  One of the most influential names in the fashion industry, Peter Lindbergh truly understands how to photograph women and showcase the raw and truest form of beauty. The German photographer’s creative authority in the industry has him working with top names across the board and in-turn, creating unforgettable, images. His cinematic style enables him to tell beautiful […]

“The ASHLEY Factor” #fyourbodystandards

“The ASHLEY Factor” #fyourbodystandards

“THE ASHLEY FACTOR” ASHLEY GRAHAM TALKS #FYOURBODYSTANDARDS ELLE CANADA, OCTOBER  FASHION DIRECTION:  Juliana Schiavinatto ART DIRECTION:  Brittany Eccles HAIR: Dennis Gots (The Wall Group) MAKE UP: Rachel Goodwin (Starworks Artists) MANICURE: Michelle Saunders (Forward Artists/Essie) STYLING ASSISTANT: Cherry Wang DIGITAL TECHNICIAN: Alexandre Jaras PH ASSISTANT: Don Loga                 […]

MENU
Back
Back
Back
Close

Cart

Viewed

Recently Viewed

Close

Categories