Madonna is a master of her own myth-making and can gleefully reference back to the personas that first shot her to pop stardom in the 1980s.

For the launch of her MDNA Skin beauty roller and her publicity campaign, white lace and chiffon always give a fine performance, imagining of new beginnings. Wearing a pure white tightly laced ‘turn of the 20th century’ style corset, long lace gloves and chiffon bloomers, Madonna reclaims her ‘Like a Virgin’ image in a ethereal video shot by Steven Klein.

Directed by Steven Klein | Edited by Nuno Xico | Director of Photography: Larry Smith | Produced by: Good Company | Makeup by Aaron Smith Henrikson | Hair by Andy Lecompte | Styled by Eyob Yohannes